Frequently Asked Questions
Using
the Internet to promote your business and manage communication is not
particularly difficult but the multitude of options can be intimidating.
Working with an experienced organization to sort out the choices is frequently
the best solution. This section is intended to define terms and develop a
basic yet coherent understanding of 'how things work'.
What is a domain name?
A domain name locates an organization or other entity on the Internet, such as 'google.com'. The "com" part of the domain name is intended to reflect the purpose of the organization or entity (in this example, "commercial") and is called the top-level domain (TLD) name. The "google" part of the domain name defines the organization or entity and together with the top-level is called the second-level domain name. The second-level domain name maps to and can be thought of as the "readable" version of the Internet address. In terms of how the Internet functions, it is a 'user friendly' way to define an Internet Protocol (IP) address which - in reality - is the level at which the Internet actually works.
How do I register a name?
Not surprisingly, you obtain a domain name through a registrar. In the early days of the Internet, this function was nearly exclusively assigned to Network Solutions. Today there are a multitude of registrars with names such as: GoDaddy, Register.Com, TuCows, and eNom in addition to Network Solutions.
- Visit the Web Site of several registrars, selecting one based on service and price. Test customer service as you may need to use it.
- Search for an available name that matches your business and brand; show a preference for .COM top-level-domain
- Open an account and registrar your domain name; record the account information as you will likely need to access it. Remember to renew at the end of the term.
Where do I host my Web Site?
Generally your registrar is also your Web Site host. This is why it is important to select a registrar with a business model that you understand and technical support that can speak your language. While it is not a requirement to use the same organization - and there are first-rate Web hosts who are not registrars such as RackSpace - having 'one stop shopping' simplifies setting up the records that allow customers to find you on the Internet.
How do I setup e-mail?
Basic e-mail is generally included when you register a domain name or sign-up for Web Site hosting. The technology employed is typically POP3 - Post Office Protocol Version 3 - which is a client/server standard in which e-mail is received and held for you by your Internet host. This works well when a single device is used to capture e-mail. When multiple devices are used, a more sophisticated e-mail system is typically warranted in which mail is synchronized across devices. Setting this up often requires assistance from a technical consultant.
