Web Sites Define Businesses

sample For most businesses, Web Sites do not generate leads - they lead people to your business because potenial clients learned about it in some other way. In the small business community (where we find most of the Nation's job growth), 'word-of-mouth' is the principal means of generating new business. So, where does someone go to reinforce the positive impression created by the suggestion of a business colleague? The simplest way to gain more information is from a Web Site. That is the principal reason for a Web Site: to give a prospective customer a better understanding of your products or services, and a boost of confidence in your professionalism and competence. View our FAQ page for more information.

What's Included?

A crisp, clear starting page that explains what you do and how you do it.
Contact information - either e-mail or telephone or both.
Images that set the tone for your business and suggest your areas of specialization and geographic focus.
Ease of navigation and information without overload
Examples of recent work or current client comments
Content that displays properly in major Web browser software.
Pages without cobwebs or dated information.
Links to additional resources and absence of non-working links.
Message that defines the business brand.

Professional Messaging Tells Your Story:

sample It wasn't long ago that e-mail was confined to the university community. AOL was the first serious entrant in the broader market and the refrain of: 'You've Got Mail' brought a sense of satisfaction. Everyone who signs up for broadband service today gets a free e-mail address and the service and support is generally quite good. But should this be the account that you associate with your business? A generic account tells your customers that technology is not your field of expertise. While technological prowess is not a requirement, use of generic e-mail makes clients question the seriousness of your business model. You don't have to spend a fortune to register a domain; you will just look like you did.

Upcoming Events:

Special Notes:

About the Calendar...

A calendar is a system for organizing days and defining a time period often for business or social purposes. As such, a calendar has universal appeal and appears in many cultures and in numerous forms.

Do It Right:

Domain name registration is remarkably easy and affordable; the more difficult part is selecting a name that associates well with your business. Although many top level domains (.com,.net,.org,.biz,.tv,etc.), .COM is still the preferred TLD extension. Once a domain name is selected, use it by connecting it with your e-mail address. Many registrars include e-mail hosting with domain name registration.

As business grows so do information needs. Most professionals rely on 'smart phones' that including e-mail messaging. Cost effective solutions are available that synchronize e-mail (plus calendars and contacts) accross multiple devices including cell phones and computers.